Why do so many sensible school strategies fail, even when staff are trying their best?

In this episode, you’ll learn why attention-seeking behaviour is often a misleading label - and why two pupils can show very similar behaviour for completely different reasons.

Using the PAIN framework, you’ll discover how to look beneath the surface, identify the hidden drivers behind a child’s behaviour, and choose responses that actually match their needs.

You’ll also learn why adult attention can change behaviour in the short term, but won’t solve the problem on its own unless you understand what that attention is doing for the child in the first place.

If you work in a school and want a more thoughtful, SEMH-first way to understand behaviour, this episode will help you think more clearly about your students’ needs and how to support them.

Important links:

Get our FREE SEND Behaviour Handbook: https://beaconschoolsupport.co.uk/send-handbook

Download other FREE behaviour resources for use in school: https://beaconschoolsupport.co.uk/resources.php

School leaders: Join us at the National SEMH Conference (October 2026)
It's a whole day focused on the real SEMH, behaviour and inclusion pressures facing schools - and what leaders can do next. Plus, right now you can get Super Early Bird tickets at £250 - find out more and book your place here.

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