In this episode we discuss Earth's first on-orbit satellite inspection service, Australian startup HEO Robotics, on a quest to "Make Space (Assets) Transparent". We dive into how they pivoted from Asteroid Mining to Space Situational Awareness, the methods they used to find Product-Market Fit, and future possibilities to scale their business to the Moon, asteroids, and beyond!

Joining us for this conversation, we have an enthusiastic leader in space technology research, development, and innovation, Dr. William Crowe, Founder and CEO of HEO Robotics. William holds a Bachelor's of Aerospace, Aeronautical and Astronautical Engineering and PhD in Space Flight Dynamics from the University of New South Wales Sydney.

CONTENT

00:01:44 Intro

00:02:35 May the force be with you / Star Wars Planetary Exploration

00:03:03 Low cost Asteroid Mining

00:04:59 The right time of funding / Competition out of business

00:06:04 Pivoting from Asteroid Mining to Space Situational Awareness / Finding Product/Market Fit

00:08:16 Observing Oumuamua?

00:11:11 Operational vs technical constraints

00:13:12 Flybys / Slingshots / Change of Economics of Launch

00:15:18 Shift from Academia to Start-up

00:17:42 Accelerators/Incubators / Lean Start-up & Academic becoming Founder

00:20:05 Sizing the problem / Investigating the problem / Trends that helped to raise the company

00:22:47 How to expand the value chain / Extending the business / Use Cases

00:28:25 The technology of swarm constellations / Starlink

00:33:05 Experimentation Framework & Prototyping

00:38:08 Licensing

00:39:08 LEO, HEO or Lunar Orbit?

00:40:08 The solutions customers want

00:42:34 SpaceX & Blue Origin

00:44:05 Australian Space Agency & Space Market

00:47:25 Why Space

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