Can advertising’s immense power to change behaviour be used for good? In this brand new podcast, produced by Intelligence Squared, Myra Nussbaum, President and Chief Creative Officer at Havas Chicago and Dan Lucey, Chief Creative Officer at Havas New York, talk to the people who are harnessing the power of advertising to help people and the planet.

This week, Dan and Myra were joined by the VP of Creative at Liquid Death Mountain Water.

For Gen Z water connoisseurs, Liquid Death has become a cult favourite. The punky, irreverent drink, designed like a beer can and adorned with a melting skull has drawn a huge following on social media. Its TikTok account is the most followed beverage brand in the US on the platform, at 2.9 million followers, and with content earning more than 21 billion media impressions in the past year. Across its social media content, Liquid Death has collaborated with icons like Martha Stewart, Tony Hawk, who appears in several videos as a Liquid Death fanboy; Steve-O, who got ‘Liquid Death’ tattooed on his neck, and Wiz Khalifa. Andy even tells us about one viral commercial, in which the CEO of Liquid Death, Mike Cessario, got a fan’s face tattooed on his body. 

Previously, Andy was VP Associate Creative Director at Crispin Porter + Bogusky, VP Creative Director and Deutsch LA, Creative Director in Residence at Humanaut Creative and Group Creative Director at McKinney LA. At Liquid Death, Andy helps oversee all creative outputs of Liquid Death, from viral advertising campaigns to social content to merch to experiential events and more.  

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