Russell Dubner, President & CEO, U.S., Edelman

Has the Pandemic Forced Companies to Rethink their Communication Strategies? The pandemic changed everything — where we work, how we live, and what we consume. So how has your internal and external communications strategy changed? Willy Walker interviews Russell Dubner, President & CEO, U.S. of global communications powerhouse Edelman to discuss communication strategies, social media, and why Americans are looking to corporate America for policy, solutions and leadership coming out of the pandemic. 1:12 - Host Willy Walker provides background on Edelman and his guest, Russel Dubner. 2:30 - Russell Dubner speaks of his background and why he joined Edelman. 4:35 - How Edelman works with companies selling a wide array of products. 8:55 - Comparison between average media spend in the early 2000’s vs. modern day. 11:30 - Russell’s predictions for the future of digital marketing. 16:00 - The two qualifications to make communication and ad strategy so effective. 20:00 - Edelman’s collaboration with Tough Mudder. 23:15 - Russell’s core tenants for building a brand. 28:30 - Edelman’s work in crisis management. 36:00 - Shifting of the trust dynamic in the U.S. 39:40 - Should employers refrain from disclosing their own political beliefs? 40:22 - Dove’s new campaign “Pledge for Paternity Leave”. 43:50 - How communications and PR may change post-lockdowns. 47:20 - How has Edelman functioned remotely? 50:50 - Advice for leaders hoping to return to normal. 53:00 - Where do many large companies stand in terms of societal issues? Listen to learn Russell's tips on how to build a branding strategy.

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