In this episode, we speak with Jay Van Bavel about all things identity.

Jay is Professor at NYU and Director of the Social Identity & Morality Lab. His book "The Power of Us," co-authored with Dominic Packer, was just released on September 7th. It's a fascinating read that looks into how we can understand and harness our shared identities for personal and collective success.

In this episode, we have a fun conversation with Jay about everything identity, including why we contain multitudes and how the social needs of belonging, uniqueness and status impact our identity. We also discuss how identity can be a double-edged sword, both able to spark unity and (sometimes) create division, and why bumper stickers are overrated.

Relevant links

Jay's website, Twitter, LinkedIn &, Instagram

Book: The Power of Us 

Robbers Cave Experiment

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The song used is Murgatroyd by David Pizzaro. 

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