This episode features an insightful conversation with the fantastic Nina Mažar. Nina has been part of founding BEworks, BEAR (Behavioral Economics in Action at Rotman center), and the World Banks' behavioral science team. She is currently professor of marketing and co-director of the Susilo Institute for Ethics in the Global Economy at Boston University.
We cover several interesting topics, including how Nina got started in the field, three pieces of advice for starting a behavioral science unit, nudging for diversity and honesty, plus what to get next time you're ordering Balkan food. Enjoy!
Links:
Nina's website, LinkedIn and Twitter
Nina's TEDx talk on honesty and intentions
Habit Weekly Pro 🚀
Timestamps
00:23: Episode overview
01:41: Interview begins
02:02: Nina details her background in behavioral science
04:29: How Nina’s work in both industry and academia shaped her view on behavioral science research
08:49: Nina discusses setting up the World Bank’s behavioral science unit
11:59: Nina’s advice on setting up a behavioral science team in an organisation
Get shared buy-in within the organisation
Data collection capacities and well-functioning internal systems
Have a legal team on board
17:01: Reflecting on studies on dishonesty and nudging people via signature at the top
22:04: Why is the “bad apple” narrative so persistent?
24:16: How can behavioral science help counter discrimination and racism?
28:22: Countering gender bias in news reporting in Sweden via transparency
32:42: Underrated vs Overrated
Revealed preferences
Rationalisation
Replication studies
Crotian cuisine
Bosnian cuisine
Place’s Nina has lived
Origami
39:02: How Nina applies behavioral science in her own life
41:03: Concluding remarks
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Timestamps & shownotes compiled by Keith Broni 🏆
The song used is Murgatroyd by David Pizzaro.
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