Selma Benomar is a renowned "go-to label" for elegance and luxury caftan designs in the Middle East. Her handmade pieces are adored by Arab celebrities and high profile figures, each masterpiece is handmade in the Dubai-based designer's atelier. Born and raised in Morocco, Selma gained her education in the heart of fashion in Paris before she started her couture fashion. Fast forward 8 years later, Selma is widely recognised for her elegant, luxurious and lightweight caftan creations, for creating designs that combine both tradition and modern trends.

In this podcast, Selma speaks openly of how she followed her passion but not at first sight it was only her childhood memories of being in her hometown in Morocco watching caftans being handmade that ignited her flame and brought her passion to life and it was this flame that led her to create her name as a luxury fashion designer. Selma explains how motivation is a temporary measure, that having “discipline” and patience are essential accessories to succeeding in business. That having a solid education supported and provided her with the foundation to build on her skillset as an entrepreneur. If you want to learn about how to succeed in business or how to use social media as a marketing tool then tune in to this podcast. To learn more about Selma Benomar @selma_benomar_caftan or visit her webpage at www.selmabenomar.com

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