An interview with Julia Shalet. Julia is a product consultant who hates the idea of wasted effort and wants to make sure that we all spend our time building things that matter. To support this goal, she wrote "The Really Good Idea Test", an already award-winning practical playbook to help put your ideas to the test.
We talk about a lot, including:
Why she decided to write the Really Good Idea Test and some surprising early feedback from a young reviewer
How the book came together from her years of teaching and refining her message and approachThe importance of practical learning, and not just reading stuff out of a bookHow the book's 7 steps help you validate your hypothesis and whether these steps are linearHow to sell the concept of product discovery and evidence-based decision making to possibly sceptical leadershipThe importance of assessing your company's risk appetite, and how much evidence you need to proceed with confidenceHow to avoid survivorship bias and step away from the cliche of the inspired founder who does it all from their gutHow to remove bias in hypothesis creation and to avoid reinforcing those biases with leading questionsThe importance of getting buy in up front to ensure that your Really Good Idea is in line with strategyHow to handle side quests and rabbit holes when you find something unexpected that might be a better idea than your original idea
And much more!
Buy The Really Good Idea Test
"Got an idea? Want an easy way to test, refine and validate your idea? Wondering whether it's worth investing your time, energy and money? Trying to work out your next step? Put it to The Really Good Idea Test!"