Do you have a great business idea or name? You may be asking yourself, "Do I need a trademark?"

Michelle Murphy of Wilson Murphy Law and The CEO Legal Loft join us to discuss when and why you need a trademark for your big idea, and how to go about the trademark process. Listen in as she walks through a trademark search, a few legal steps to take when you're getting started, and how an attorney can help you get legal!

This episode of Business on the Bright Side was recorded as part of the January 2020 You 2.0 Challenge hosted by Bright Pages, a guided online journal for people who do. Try Bright Pages today and get your first month free with the code POD!

Something that Made Michelle Want to Quit What She Does: She felt like she was talking to no one. (2:48)

What Kept Michelle Going: Staycations (6:02)

Michelle's Mission Statement: Make legal accessible and easy to understand. (7:47)

Tips to Getting Legal When Starting a Business (12:36)

1. Research your name and make sure it isn’t taken as a trademark, then trademark it.

2. Make sure you have terms & conditions and privacy policy up on your website (include CCPA).

3. Separate your bank accounts from business and personal.

Holding a Trademark Name (18:06)

Costs and Time Investment of a Trademark (18:42)


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