#33 - Alex Kantrowitz on going solo as the creator economy goes mainstream
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#33 - Alex Kantrowitz on going solo as the creator economy goes mainstream

Alex Kantrowitz is a journalist who has spent years studying the inner workings of tech companies—how and why they make strategic decisions. He’s also a solo creator with a newsletter and podcast (Big Technology), and has written a book, Always Day One, in which he studies the internal decision-making frameworks within big tech companies.

In this conversation, we talk to Alex about:

- Why the creator economy went mainstream, and how Big Tech’s attitude toward it shifted

- Why he is bullish on Twitter Spaces and why he thinks live audio will not really replace podcasting

- His work as a solo creator, and how having direct control of his audience compares to his time working for larger media companies

- The pros and cons of monetizing through advertising versus subscriptions, and

- His personal strategies to avoid burning out

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Music by Keizo Fish

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