In this episode, we speak with Abhijeet & Vanshika, Co-Founders of KNYA Med - an apparel brand built for medical professional. KNYA is building for healthcare, what Nike is for athletes. They are a very unique brand with a very distinct journey and they are only just getting started. - you can check them out here. This was one of the most interesting brands we have hosted on the show and definitely a very fascinating duo of founders, who have shared very deep insights about the founder life and building in a very different market.

Here are the show notes. Hope you like the episode! Follow KNYA, Vanshika, Abhijeet and Jivraj (the host) for more interesting insights, cheers!

00:00 - Preface

01:24 - How KNYA came to life?

03:40 - How to solve for Doctors?

06:40 - Vanshika's Background

09:10 - Abhijeet's Background

11:45 - What is the Market that KNYA is going after?

15:15 - Market Segmentation in Healthcare Apparel

17:13 - Product Range for Medical Professionals

21:54 - Supply Chain Innovation from KNYA

26:49 - Sustainability in Fashion

30:25 - Trust with Doctors

34:00 - Content Strategy for KNYA

39:30 - What does Scaling for a Consumer Brand mean in India?

43:38 - Building a Consumer Brand from Bomday?

52:04 - Transferring Empathy in the Team

56:35 - Personality Traits of the Founders

59:00 - Challenges of the Founder life

1:00:30 - What matters to you and why?

1:02:45 - Mission with KNYA

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