In this episode, host Julie Hood shares some of the most common mistakes experts and advisors make when marketing their businesses - so you can avoid them! These mistakes are pulled from the free ebook, Leadsology, by Tom Poland. Get the book and the links at https://CourseCreatorsHQ.com/230.
LINKS MENTIONED
Get the full Leadsology ebook by Tom Poland for free - along with all 16 mistakes and the 10-Step In Demand Lead Generation Model (aff. link) at: https://CourseCreatorsHQ.com/LeadsologyEbook
Mistake #1: Putting tactics before strategy. Mistake #2: Random acts of marketing. Mistake #3: Relying on word-of-mouth marketing. Mistake #4: Copying a high-flow model. Mistake #5: Offering a traditional service. Mistake #6: A failure to niche. Mistake #7: A failure to respect pipeline principles. Mistake #8: Lack of lead generation scalability. Mistake #9: Failure to establish know, like and trust (per Julie: and belief!) Mistake #12: Thinking that cheaper prices will increase demand.
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