How do you evaluate the impact of UX work? As the world faces another bout of pandemic lockdowns, UX teams are finding themselves in a tough position of justifying their work to business decision-makers. Kate Moran, Senior UX Specialist at NN/g, shares insights from her recently published report on UX Metrics and ROI (return on investment) and offers advice on how to prove your worth. In this episode, we cover: what ROI is and why it matters, avoiding common pitfalls when calculating ROI, and how to stay growth-oriented without harming long-term business strategy. 

Resources cited in this episode:

UX Metrics and ROI report (297-page report)

Measuring UX and ROI (full-day course)

Myths of Calculating ROI (free article)

Don't Shame Your Users Into Converting (4-min video)

Stop Shaming Your Users for Micro Conversions (free article) 

Kate's NN/g Articles and Videos (bio page)

Rss Apple Podcaster
Podden och tillhörande omslagsbild på den här sidan tillhör Nielsen Norman Group. Innehållet i podden är skapat av Nielsen Norman Group och inte av, eller tillsammans med, Poddtoppen.