Moshe Czapnik is a LinkedIn consultant and is the founder of a coworking space in New Jersey.
We talked about how he dropped out of college without a degree, took 2 dead-end jobs, and ended up mastering LinkedIn marketing at the age of 21. He’s since helped a number of small businesses with their LinkedIn strategy and has founded a coworking space with 80 members. It was interesting to talk about the coworking business model and what WeWork’s failure and COVID made Moshe realize about his own business practices. We also dived deep into building your own LinkedIn content strategy and leveraging its networking effect to upgrade your business; and in a lot of ways, the strategies Moshe talked about could be applied on any social media platform. Make sure to take notes and revisit parts that are worth replicating in your business :)
SHOW NOTES
1:40 - Introduction and Moshe's path of maximum resistance
11:13 - Moshe's Childhood, Amazon and Alibaba
23:21 - What went wrong with WeWork
29:18 - COVID's impact on Moshe's coworking space
32:06 - college dropout, job, rebel, entrepreneur
40:54 - Being a unique voice on social media
46:03 - How I took a client from $2000/month to $10,000/month
51:36 - Social media is not rocket science
52:58 - People Moshe looks up to for content creation
60:30 - Moshe's favorite books
63:10 - Biggest challenge right now
67:04 - How increasing my prices improved my clients' results
71:02 - Moshe's Daily routine
74:25 - Best place to contact Moshe
You can write your questions to Moshe at [email protected]
For the interview Transcript and Moshe's Toolkit, Subscribe to the Newsletter (https://stealmymarketing.substack.com/)
Moshe's Instagram (https://www.instagram.com/mosheczapnik)
Moshe's LinkedIn (https://www.linkedin.com/in/thumbsup)
Moshe's book recommendations - Phil Knight’s Shoe Dog, Howard Schultz’s Onward, Tony Hsieh’s Delivering Happiness.
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