Discover what your customers need to hear so they’ll never want to leave. With Robbie Kellman Baxter. Best-selling author and loyalty guru Robbie Kellman Baxter coined the term ‘membership economy’ and joins host Ellen Bjerkehag in Disruption Land to explore the impact of the forever transaction and why a compelling forever promise creates communities to drive long-term customer value. Welcome to Episode 1 of Disruption Land, the brand new podcast from Epicenter, the house of digital innovation. Find out more about our vibrant tech community and innovative workspaces at

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