Sober Powered

E61: How Alcohol Memories are Triggered in Sobriety

Gill discusses how alcohol memories are triggered in sobriety. She had an unexpected encounter with $28 all you can drink wine recently, and this triggered an urge and all those weird thoughts about drinking. She found some very interesting studies about where drinking memories might be stored, how they become activated and lead to relapse, and why these drinking memories get triggered during sobriety. It can be very frustrating after a lot of sober time to have urges pop up, so hopefully this episode helps you understand why this happens and reinforces that you can never change the way you drink and it will never be “long enough”.

Take Your Power Back is available now! This course teaches you why problem drinkers are more emotionally reactive, why low emotional intelligence is linked to more triggers, cravings and relapses, and how to develop your emotional sobriety so you can stay sober. Learn more about the course here.


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Key takeaways and sources are posted here.

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Disclaimer: all of the information described in this podcast is my interpretation of the research combined with my opinion.

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