Jennie Lyon debunks the top 10 misconceptions about social media ads for online business owners. Whether you're hesitant to start running ads or have been disappointed by past campaigns, Jennie provides clarity and actionable insights to help you succeed with confidence.
👇 In This Episode, Jennie Discusses:
#1: Bigger Budget = Bigger Results: Why strategy matters more than the size of your budget.
#2: Running Ads Generates Immediate Sales: How ads fit into a long-term marketing strategy.
#3: Targeting More People Means More Customers: The importance of targeting a specific audience.
#4: Boosting Posts Works Just Like an Ad: Why boosting posts can’t replace a well-optimized ad campaign.
#5: Work Ends After Hitting “Publish”: Why constant monitoring and optimization are essential.
#6: Ad Strategies are One Size Fits All: Why personalization is critical for success.
#7: Ads Have to Be High-Tech to Work: The power of simplicity in ad creatives.
#8: Ads Only Work for Certain Niches: Why every niche can benefit from social media ads.
#9: If They Don’t Work Once, They Don’t Work At All: The value of testing and fine-tuning.
#10: Ads Can Be My Only Digital Marketing Strategy: The need for a holistic marketing strategy.
⌚️ Timestamps:
0:00 Introduction to social media ad misconceptions. 1:17 Bigger Budget = Bigger Results 2:44 Running Ads Generates Immediate Sales 3:50 Targeting More People Means More Customers 4:54 Boosting Posts Works Just Like an Ad 6:16 Work Ends After Hitting “Publish” 7:02 Strategies are One Size Fits All 8:13 Ads Have to Be High-Tech to Work 9:06 Ads Only Work for Certain Niches 10:02 If They Don’t Work Once, They Don’t Work At All: 10:58 Ads Can Be My Only Digital Marketing Strategy
WHO AM I? If we haven’t met before - Hi 👋 I’m Jennie, a digital marketing expert turned owner of a 20+ year digital marketing agency. Through my videos on this channel, my podcast, and my writing, I share marketing strategies and tools to help you build and grow an online business you love.
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