In this podcast, Craig talks to Chris Coburn of XE about the overlooked topic of the comms role of a line manager. They discuss the importance of line managers, and the relationships they must build to create internal communications of engagement within an organisation. Chris talks about how one business will have quite a different communication strategy to another, yet they all need line managers to identify any issues within their teams. But with large organisations, it is imperative that the line managers themselves also fully understand what is being communicated before representing their company’s message.
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