Stories are how humans connect. From folklore to fairy tales, throughout our history stories have always been a crucial way of adding meaning to life. Storytelling is often overlooked in business, but it can be used to create a powerful culture, as well as to enhance customer buy in. In this episode of TheAMBITIONPodcast, the co-founder and director of The Storytellers, Alison Esse, illustrates how her organisation has successfully transformed many well-known businesses through stories.
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