Dr Andrea Pennington is a renowned global media strategist, international best-selling author, TEDx speaker and headliner at Expert Empires talks with Nick about how to increase your media presence and become a published author
They discuss the ways a transformation story can resonant and take a look at sharing your own story in the right way so that people can get to know you in this insightful look at how to your expertise to the world
You need to think from the perspective of the media representative. How do you make your pitch into a story?
In TV we love before and after stories tell us about your client, what their pain was and what their life was like along with the transformation to something better because of you
People crave a personal connection if telling your story is relevant and you can humanise it then use it
If you are sharing from a place of authenticity then it will resonant with others
Be mindful of your intentions when sharing your personal story, is it relevant?
Work on your ‘book hook’ in any book there will be a number of great takeaways you can use to create interest
Personal brand exposure and attention can build your audience and the potential for a book deal
Publishers expect you to come to them with a following and audience for your book
A TED talk will bring lots of opportunities
‘I was an unknown in the UK and got on the TV with Holly and Phil
‘Start with transformation stories’
‘The art of storytelling is at the heart of it all whether it’s that you want to be a speaker, an author or your stories of success from your clients’
Nick dropped out of university at the age of 21 and failed spectacularly with his first coaching business, which forced him to take a £16k/yr telesales job.
Within 12 months he was the top performer and left to start his second business at 24. This time he discovered a winning formula and before long had a multi-six-figure company.
He then made a huge mistake which nearly put him out of business and cost him £50,000 in personal cash!
Fortunately, Nick kept it afloat, turned it around, and sold that business 2 years later in a seven-figure deal.
He then co-founded a multi-million-pound marketing company, which he exited in 2015, and created Expert Empires.
Today, Expert Empires is known as the UK's number one business event for Experts, with world-renowned celebrity speakers like Gary Vaynerchuk, Grant Cardone, Chalene Johnson, David Goggins, and Lewis Howes gracing the stage.
Nick also specialises in helping Coaches, Consultants, Speakers, Trainers, and Authors take their businesses from zero to six figures and beyond through his Expert Empires Mastermind programme.