Welcome back to our regular Success With Soul Podcast series! This week we're sharing a conversation I had with Jacques Hopkins last year about how to reliably generate passive income by strategically using online courses and evergreen funnels.
While online courses certainly aren't the only way to generate passive income, they do offer a unique way to serve your target audience and build your business in a way that can also allow you more space in your work — for rest, for play, for working on new ideas.
Today, we're diving into the strategies that will help you not only create an online course, but how to actually earn reliable income from it that's both scalable and sustainable.
My guest Jacques Hopkins worked as an engineer for eight years. Then, he quit his job and turned his biggest hobby into a highly successful online piano course.
PianoIn21Days.com has brought in over $1.7 Million in revenue to date, with over 5,000 students all over the world. Today, Jacques supports his family because he can consistently generate passive income from his course. In addition, he teaches others how to use his method at TheOnlineCourseGuy.com and The Online Course Show podcast.
In today's episode, we're going to be looking at a unique evergreen model called an evergreen funnel. A good evergreen funnel builds a relationship with your potential customer and leads them to the sale in as non-salesy a way as possible. When leveraged correctly, it can be a great way to generate passive income — with much less stress than live launching and more earning potential than regular evergreen.
You’re going to love this episode packed with practical info!
And if you need help honing the focus of your offer, I've got a GREAT resource for you. Amy Porterfield's excellent FREE What's Your "Thing"? guide will help you identify your unique contribution, so you can increase your impact and your income.
What you’ll learn in this episode:
- Conveying the true value of what you're selling (especially important if you're not teaching business or money-making strategies)
- Dealing with Imposter Syndrome
- The difference between just evergreen and an evergreen funnel
- The most important thing you need in order for your funnel to actually convert
- How to troubleshoot your funnel when it's "not working"
- What to do with the people on your email list if they don't buy, and how to launch to them again
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Thanks so much for joining me this week. If you liked what you heard, please leave an honest review for The Success with Soul Podcast on Apple Podcasts so we can improve and better serve you in the future. Plus, you could be featured on a future episode during our listener spotlights. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.
And finally, don’t forget to subscribe to the show on Apple Podcasts to get automatic updates. My goal for this podcast is to inspire those who seek flexibility and freedom in their lives by making something happen with holistic, soulful, step-by-step strategies from me and other experts.
Links + Resources Mentioned in this Episode:
More Ways to Enjoy Success with Soul
EPISODE CREDITS:
Produced by Dave Visaya at https://www.podcastengineers.com/
