During the 1994 Winter Olympics, an employee of IBM, that held exclusive rights to the telecast, went looking for the results on the brand-new World Wide Web. But he didn't find them on IBM's website – they didn't have one. He found them on a rival company's website. This is the story of the forward-thinking team that convinced decision-makers to wake up to the Internet, which influenced a tectonic shift in everything about IBM as an organization.
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