David Feldell is the Data Scientist & Analytics Lead at Babyshop Group, which is a leading European e-commerce company within children's fashion.
In this episode, we discuss why it is more important to focus on and predict the customer lifetime value rather than sales. David explains how Babyshop works with product recommendations. We also talk about how he and his team go about when selecting which models to use for different use cases. These and many more topics are covered in this episode.