In this episode, Wendy Liebmann talks to Joanna Jensen, founder of Child’s Farm, the British multi-award winning, baby and child personal care brand that took leadership of the category from behemoth Johnson’s Baby.
They discuss:
How to take on the biggest brand and win.
Why passion so often leads to disruptive brand and retail innovation.
That the spending power of women will drive growth – now and in the future.
Why the physical store still matters: it’s the power of social interaction.
The importance of retaining a challenger brand mentality, after a business is acquired by large organizations
How to build a relevant work culture: it’s in person, lifestyle relevant and health supported. (Yes, menopause support makes a difference, for women and men.)
