In this episode, Wendy Liebmann talks to Catherine Magee, co-founder of Playground, the sexual health and wellness brand, about the opportunities and challenges facing this newly emerging area of women’s health.
They discuss:
How sexual health and wellness is the last frontier of overall health and wellness.
That 60 million women in the US suffer from some sexual health or pleasure issue often driven by a life stage change such as pregnancy, peri-menopause or menopause.
How social media is creating a greater openness.
The urgency to transition from outdated category definitions and shaming into vernacular that is more relevant and positive.
How new products and categories are emerging quickly, and will bring a modern openness to the retail aisle (physical or digital)
That retailers across channels, from Target to Ulta to Nordstrom, see the opportunity.
Challenges of building a women-first brand centered around women’s pleasure and health needs, and where future investment is required to capture the massive opportunity.
