Eckhart Boehme's Wheel of progress is here to answer questions like: Under what conditions do human beings change to a different product long-lasting?  The interviewee:Eckhart Boehme is an independent product manager of innovation.With 30+ years of global experience in marketing, product management, and skills development he developed Customer Progress Design (CPD). CPD is a method for identifying how people struggle for progress and developing targeted solution concepts. As part of a 5 steps process, tailor-made market development concepts are created. CPD is based on the innovative Jobs to Be Done theory and The Wheel of Progress® canvas that he co-developed. His vision is to make effective customer research accessible for organizations of all sizes with the purpose to help people improve their lives.

The interviewer: Aggelos Mouzakitis is the founder of Growth Sandwich. He created Growth Sandwich, back in 2017 with a sole vision: to help promising early-stage teams get their products to market in a solid manner. He has worked or trained more than 500 marketers and founders on how to get to the market with the right mix of tactics and a product that drives engagement and happiness.

About Growth Sandwich: Growth Sandwich is the first European Product-led Go-to-Market Strategy agency. We specialize in helping SaaS products and businesses that operate in the subscription economy. Our approach is 100% customer-centric and we help post-Product/Market fit companies establish a repeatable selling motion and recurring revenues.

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