The interviewee:

Bob Moesta is a founder, maker, innovator, speaker & now a professor. Pioneer of Jobs To Be Done Theory; Innovation & new venture expert on creating, developing & launching of new products & services.

"I would never have bet, in a million years that I would ever write a book about sales, says Bob Moesta, President and CEO of Re-Wired Group and continues, "I'm an engineer, I love to build things, I like to do things alone, so this whole notion of sales has never been in my radar. I've done 7 startups and I realized that the hardest thing of anyone of the startups I've done and the hardest thing I had to learn over time is how to sell and sell my ideas. At some point, I took the role of a VP of Sales and it was very very difficult."

The interviewer: Aggelos Mouzakitis is the founder of Growth Sandwich. He created Growth Sandwich, back in 2017 with a sole vision: to help promising early-stage teams get their products to market in a solid manner. He has worked or trained more than 500 marketers and founders on how to get to the market with the right mix of tactics and a product that drives engagement and happiness.

About Growth Sandwich: Growth Sandwich is the first European Product-led Go-to-Market Strategy agency. We specialize in helping SaaS products and businesses that operate in the subscription economy. Our approach is 100% customer-centric and we help post-Product/Market fit companies establish a repeatable selling motion and recurring revenues.

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