No trace of darkness in this episode, where we talked to Emily Orton, Co-founder and CMO at the cybersecurity success-story Darktrace. Emily has been on board from the beginning, and shared some of her main learnings from the founding days to their recent IPO. In this fast-paced discussion, Emily and William discuss Darktrace’s early days in terms of customer acquisition and brand building, hiring and training people to become future leaders, scaling yourself as a founder in a rapidly growing and international company and the floatation of Darktrace on the London Stock Exchange. Expect to learn:

How Darktrace approaches hiring and why you don’t necessarily need a business degree to do business

How Darktrace approached acquiring the first customers and building the brand and story behind the company

How we can foster more research-driven innovation in Europe

How Darktrace approached expansion

Emily’s thoughts on Darktrace’s recent IPO

00:40 Introduction to Emily and Darktrace

07:06 Transition from tech to building a brand

11:54 How to create that initial momentum

17:20 What to focus on when hiring

22:55 Scaling yourself as a founder

25:57 Fostering more research-driven companies in Europe

29:42 Global expansion

33:52 Darktrace’s IPO process

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