Roku has doubled its monthly active users to 55 million over the last two years. And a couple weeks ago, they announced they’re building a Shopify app that will enable merchants to easily build, buy, and measure TV streaming ads. This is big. Once it goes live, it’ll be the first self-service TV ad platform. And you’ll be able to measure campaign impact within minutes. Any brand looking to drive traffic and retain customers needs to pay attention.
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