CROSSNET is heading into the holiday season doubling down on list growth. Since this time last year, their email list has more than doubled and their SMS list is 10x larger. So what’s their secret? Joel Padron, their Director of Marketing, shared exactly what they’re doing to see such massive growth. He also shared what they have up their sleeves for BFCM. Spoiler: they like to keep things as simple as possible.

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