On National Coffee Day, Death Wish Coffee ran an amazing campaign. A free coffee for life sweepstakes. No discounts, just a fun way to drive sales and urgency ahead of BFCM. And unlike the bigger holidays, you’re not competing with every other brand in your subscribers’ jam-packed inbox on a day like this. So find the smaller holidays that make sense for your brand and run a promo your customers can’t turn down, like the chance to win free coffee for life.

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