With more than 5 channels and half a billion views per month, Preston Arsement is one of the biggest YouTube entrepreneurs in the world. We talk about his origin story, hiring a team of 40 people, his thoughts on authenticity, putting on a fake personality for content, and being a role model. Preston is the definition of positivity and drive, and I hope you all get to take away something from this conversation!
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TIMESTAMPS
2:20 The old school hustle to get subscribers
5:00 Signing to Machinima
8:00 On managing a team of 40 people
9:00 Minecraft servers
17:25 working with family
18:30 on new content creators and the competition at the top
24:00 Creators becoming businesses
27:22 On investing everything
30:20 On creating kids content
34:00 on faking a online personality & authenticity
37:00 On being a role model
42:00 On building a company culture
44:00 Prestons future ventures
47:10 Preston’s motivation
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