#75 Richie Norton interviews Becky HIggins! A veteran in the space of documenting and preserving photos and memories since 1996, Becky has been innovating + inspiring people since she was a 19-year-old college student who landed a job as the first creative editor of a scrapbooking magazine called “Creating Keepsakes”. After a dozen years in that work of publishing countless articles and 9 books, she transitioned to starting her own company in 2009 so that she could follow her passion for offering solution-based products to people who felt the pains of being overwhelmed by pictures and memories. Becky saw (and FELT) the problem, created a solution, and brought Project Life® to market. “Cultivate a Good Life and Record it” has been the tagline from the beginning because Becky believes deeply that it’s not just about preserving the memories and getting photos in books … but also truly living life with intention, confidence, and gratitude. Becky is a consistent and thoughtful content creator — not just on instagram but through the products, the app, the podcast, and the collaborative work that comes through her brand.