Experienced designer Alyssa Kapito launched her design firm using Instagram. Kapito is known for restrained but sumptuous apartments, lofts, and beach houses, where she mixes classic vintage pieces, subdued palettes, and luxurious textures, and her work has been featured in numerous publications including Architectural Digest, Elle Decor, and Vogue. She also has more than 150K followers on Instagram.
For the past 23 years, Cara Woodhouse has been creating interiors with bold contemporary furnishings, texture-rich rugs, and colorful accents, bringing a sense of fun and energy to family living. Along with designing, she is also a brand ambassador for various companies and a social media influencer. She has more than 200K followers on Instagram.
Skylar Frederick is the social media manager at Chairish, which has about 300K followers on Instagram.
In this episode, our guests tackle:
How Instagram benefits designers through product lines, clients, and more
The importance of high-quality visuals on Instagram
Creating social media goals
Quality over quantity in posting
The value of cohesive and compelling branding
Using Pinterest to communicate with clients about style
Crafting authenticity on social media
Incorporating video into social media practice
Agreed-upon rates for collaborations / partnerships on Instagram
Advice for young designers launching their firms on Instagram
Podden och tillhörande omslagsbild på den här sidan tillhör Chairish Inc.. Innehållet i podden är skapat av Chairish Inc. och inte av, eller tillsammans med, Poddtoppen.
