Over the years since it's release in 2010, Instagram continues to get more and more complex all the time with different ways to post and browse content on the app. This leaves a lot of content creators, especially beginners, confused about which kind of content to create, when, and why. From feed posts, to Reels, to stories, and IGTV - there are so many ways to reach your audience on Instagram, and each of these different formats have advantages and disadvantages for how they generate reach, engagement, and convert followers into true fans. In this blog post, I'm going to give you the ultimate guide to all of the 5 main types of Instagram posts, what their benefits and disadvantages are, and how they should fit into your content strategy for growth!

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