This episode of Creator Club is recorded and edited using Podcastle.ai! Thanks Podcastle for sponsoring the show.

If Reels aren’t already a part of your Instagram strategy - it might be time to rethink your plan going into 2022. But, there is more to it than that … you can’t just post to post, beyond just having Reels in your overall strategy - you also need to create a strategy for the Reels themselves. We talk a lot about repurposing here - which includes reposting your TikToks to Instagram as Reels and visa vera. But is that actually the right call? Does reposting TikToks still work? Are Reels developing its own set of trends, strategies, etc. that we should consider when posting? Let’s find out!

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