As speakers, we spend a lot of time and energy trying to get known and stay known. Websites, demo videos, outreach to meeting planners, search engine optimization, email newsletters, writing books - It’s a lot. And, maybe none of it matters very much?
Keynote speaker, author, and marketing consultant, Mark Schaefer, calls today’s relationship between companies and customers the ‘Third Rebellion’, and it changes everything about how organizations – even speakers – find and gain more customers.
You’ll hear about the Third Rebellion and a terrific example of how it works day-to-day on this episode of Standing Ovation.
Find out about:
Hear Mark’s Third Rebellion story
Why great marketing is actually about telling great stories
The power of having a powerful story to share with your audience
The challenges that come with telling a story that didn’t actually happen to you
How Mark takes stories from his book and converts them into a keynote
How Mark injects laugh lines into his speeches
Why you need to be willing to learn from others as a professional speaker
How being more ‘theatrical’ on stage has helped Mark become a better teacher
Brand Builders Group is a personal brand strategy firm for influencers and entrepreneurs. Their unique services are designed to help you start building your personal brand by defining your message, clarifying your positioning, expanding your reach, and increasing your revenue! Just visit http://brandbuildersgroup.com/so (brandbuildersgroup.com/so) to request a free call!
The sponsor of this episode is https://www.content10x.com/ (Content 10x), the content repurposing experts who have a unique service just for speakers called Talk 10x, where they transform your presentation into a suite of unique content to help spread your message.
For more information and to explore the show http://www.jaybaer.com/ (click here).
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