In this episode, we take a deep dive into a research paper about using fear or shock tactics to inspire behavior change when it comes to health and safety communication. Motor vehicle safety adverts are one of the more common references for this type of method of communication. We discuss what the research has found on the effectiveness of communicating in this way and why it sometimes has the opposite effect.
Podden och tillhörande omslagsbild på den här sidan tillhör David Provan. Innehållet i podden är skapat av David Provan och inte av, eller tillsammans med, Poddtoppen.
