In this episode of Bosses for Breakfast, host Jessie Frahm interviews Joe Manausa, who is the founder of a thriving real estate brokerage and author of the book The Business of Getting Business. Joe has made his company successful by implementing a carefully structured digital strategy, and, after 13 years, realized that there was no resource to help other businesses do the same. Joe wrote the book he wishes he had when he was first starting out as a tool for other small business owners. He now uses the book as a training manual for his new employees, but also wrote it as a warning to new bloggers and business owners; digital marketing organizations are a new threat to small businesses. These organizations come into industries with no intention of servicing customers, but to generate opportunities and leads to sell to other businesses in the industry.
Find Bosses for Breakfast wherever you find podcasts!
Links:
Find Joe’s book The Business of Getting Business on Amazon
Check out Joe Manausa Real Estate: https://www.manausa.com/
Find more information about Bosses for Breakfast: https://studioroo.com/bosses-for-breakfast
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