Listen in to this episode where we meet Brian Cooper, the award winning creative leader who has crossed path with some of the most recognized agencies in London including Mother, Dare, Widen Kennedy, McCann, BBH, Ogilvy and Unilever’s own in-house agency. Today he's heading up he's own creative agency Mutts and Misfits.
Brian believe ideas aren't ideas unless they make a demonstrable impact on a business and he gives the listener valuable insights into what good creative work is.
He shows how the move to digital channels has turned the entire agency landscape upside down and forced a split between value and volume and explain how this can best be converted, when choosing your in-housing and partnering strategy for creative development and production.
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Follow Brian Cooper’s and Mutts & Misfits on Twitter: @_briancooper
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