Have you ever wondered how to create growth within your product? As channels become more and more expensive to acquire customers and people's willingness to pay go down, you need to think of new ways to drive growth of your company. Well on episode #7 of The Growth Equation, we talk to Wes Bush, founder of Product Led Growth Institute and a massive advocate of Product Led Growth frameworks. We had a great discussion on:
Attempt to define what product led growth is
Talk about why some companies who have a free-trial are still not taking a product led growth approach
Why product qualified leads are so much more qualified than marketing qualified leads
How to increase your freeium or free trial conversion
Some of the biggest mistakes when implementing product led growth frameworks
Podden och tillhörande omslagsbild på den här sidan tillhör Rahul Goel & Greg Leach. Innehållet i podden är skapat av Rahul Goel & Greg Leach och inte av, eller tillsammans med, Poddtoppen.
