Do you want to know why email marketing is right at the top of the digital marketing trends for 2022? Let's face it - if it isn't already, email marketing needs to be the top priority for your business in 2022.
Ready to find out why and (most importantly) what you can do to make sure you boost your sales and make more money in 2022?
Let's do this!
SOME EPISODE HIGHLIGHTS:
(3:46) Our incredible Keap offer!
(5:22) Email marketing is the highest ROI marketing activity you can do
(9:12) Email is the safest place to build your business.
(12:28) Email marketing helps you convert people into paying customers.
(16:01) Email marketing has the shortest lead time in turning people into customers.
(17:23) There's money in your existing email list.
(19:54) Email marketing technology is moving forward - you don't want to miss out!
(21:02) How to get results from your email marketing in 2022.
(21:50) The price to join The League is going up!
(24:02) Subject line of the week.
Email marketing is the highest ROI marketing activity you can do
That's right. It's as simple as that. Email marketing is the highest ROI (return-on-investment) marketing activity you can do.
None of the other marketing strategies out there – social media marketing, video marketing, content marketing, events, speaking, podcasting, or anything in between - will give you a whopping $42 ROI for every $1 you spend. That’s an insane amount! And, according to the experts, that's just an average!
When it comes to our business, for every subscriber on our email list we earn $12 per month. To figure this out, we look at the number of people who are on our email list, calculate the amount of income and sales we make, and divide one number by the other.
That gives us how much each subscriber is worth to us. We call it Earnings per Subscriber per Month (or EPSPM). And knowing how much we make per subscriber every month tells us how much we can afford to pay in order to get somebody on our email list. But also, it tells us how long we're going to be out of pocket before we break even and then make a profit.
So with these kinds of numbers, should you try and skimp on the marketing automation platform you choose for your small business, for example? No! Of course, we all want a great deal - no one wants to pay more than they should. But you also need to find the most effective way to do email marketing. If you're going to shoot for that $1 in, $42 out ROI, you want the best tools for the job. Because not all of the marketing platforms out there have the technology you need.
Email is the safest place to build your business
So that's the financial side of things. But another reason you want to focus on email marketing for your business growth in 2022 is to protect yourself. That's right. Because you just can't rely on social media! There's a lot of turmoil around social media platforms. What if they all disappeared? What if you get kicked out of your social media account?
We definitely saw in 2021 how all the biggest social media channels had outages and went down (most of them at the same time). When that happens, that leaves you with no way to communicate with your audience. Of course, your email marketing platform could go down too. But it's likely to get back up quickly because the problems and teams tend to be smaller.
Another valid reason to prioritise email marketing is that you own the data - something that's not the case with social media. If you ever had a problem, you could download all your subscribers and send them an email from elsewhere. You can keep a backup of your data because it's yours! Plus, it's safe and it’s protected.
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