So you're an undertaker. An accountant. A photographer. You sell something people don't need to buy every day. So what the hell can you share in your emails? Are you ready to have your mind blown with some cool email marketing content ideas that will make your subscribers absolutely love you?
In this episode, we share the best creative email ideas to help you work out exactly what you should email about.
Ready to find out?
SOME EPISODE HIGHLIGHTS:
3:00 Why don't we email more often? I"m a hairdresser, undertaker, an accountant
4:33 Changing the way we think about email
4:45 Busting the biggest lie You're emails aren't about you
5:45 The 2 reasons why people subscribe to your list
6:15 Email as just another content marketing channel
7:20 How to write what your audience actually cares about
9:07 Your products/Services are mechanism for deeper human experiences
13:09 How to stay top of mind WITHOUT selling everyday
14:30 The key to get your audience deeply connected to you
16:05 Subject line of the week... WHO's an asshole?!
Your business is different so what should you send in your email marketing?
Sure, your business is different. Every business is different. And you might think it's easy for us to email our subscribers every single day of the year (yes, 365 days a year, if not more!) because we teach email marketing.
Maybe you teach something different, or maybe you don't teach anything at all.
And that's fine. But that doesn't mean you can't email every single day too.
You just need to start thinking about your content a little differently. And that's fine too because, as we always say, 99% of email marketing out there is done wrong! And we're here to fix it - to change the way we all do email marketing.
So the first myth we need to bust is this...
Want to write effective email marketing content?
Your emails shouldn't be about what you do.
Come again?
Yes, you read that right.
Guess what? We don't email every single day about email marketing. And you shouldn't email every single day about what it is that you do either. That isn't the point.
Sure, you're going to weave that in. You're going to let your audience know about your product or service and about how they can buy from you. But people are on your email list because they want to find out more about the things they care about.
So your emails need to serve two purposes:
- They need to sell your stuff.
- They need to deliver value.
And you do this by showing up and providing content to your audience.
Email marketing is just another platform to reach your audience so use it!
When you think about it, if you share any content at all - on social media, via a blog, a podcast, etc. - you're using different channels. You're taking advantage of different ways to reach your audience.
Email is just another way. It's just another channel.
So why not use it as often as you use the other channels?
People check their emails through apps on their phones, just like they check Instagram or Facebook. They might even have push notifications on.
So all you're doing by sending out emails is delivering content to them in a different way. Nothing wrong with that, right?
Email marketing content ideas that work!
If you're not emailing about what you sell, then what on Earth are we asking you to email about?
Well, that's up to you to figure out. You need to work out what your audience cares about. What do you and your audience have in common?
For example, if you're a photographer specialising in family portraits, your service is a...
