We all want to do better at email marketing, don't we? But how? Well, the good news is that we all learn skills along the way - in previous jobs and careers, through courses, or even hobbies. And some of these skills can come in very handy when it comes to helping your email marketing efforts. So today we look at the 8 unexpected skills to improve your email marketing.
Ready for it?
SOME EPISODE HIGHLIGHTS:
(2:07) Honestly, will #EmailMarketingWednesday ever catch on?!
(3:20) Why you need to study awesome storytelling.
(6:27) How to master offer creation.
(9:18) Why you need to structure your emails in campaigns.
(12:19) The reason why you need to learn how to write really compelling subject lines.
(14:11) Do you know what your audience's hot buttons are?
(16:42) Why you need to write as you talk (just like we do).
(18:32) The reason why you need to edit your emails.
(19:12) How to understand what strategies work in email marketing (and how to model them in your business).
(22:36) Subject line of the week.
So what are the 8 unexpected skills you need to improve your email marketing?
When it comes to awesome email marketing, we think these are the 8 skills you're going to need to master:
- Storytelling.
- Offer creation.
- Creating email campaigns.
- Writing compelling subject lines.
- Understanding your audience's 'hot buttons'.
- Writing as you talk.
- Editing your emails.
- Understanding and modeling what others do consistently well.
So let's break these down and dig a little deeper into each of these awesome skills.
1. Storytelling in email marketing
Storytelling captures and keeps people's attention. It gets people to emotionally engage and has the power to transform people - it gets them to feel, think, and act differently. When all is said at done, at the end of a story, you've taken someone on a journey. A transformative journey.
We think that, unfortunately, a lot of email marketing suffers from not going anywhere. But email marketing, just like storytelling, should move people from one place to another.
Instinctively, we all like stories. We like telling them and we like hearing them, so how can we weave them into our email marketing? Our tip is to spend time studying good storytelling (from movies, books, TV series, video games etc.). Start to notice what hooks us in, what keeps us engaged, and what makes us binge-watch/read/play. And once you cracked all that, you can use that in your own email marketing and make your subscribers want more and more. Sounds like fun, right?
2. Mastering offer creation
The second skill you're going to need to elevate your email marketing is offer creation. At the end of the day, the reason for emailing your subscribers is that you want to sell something - whatever that might be. But what if the thing you sell isn't particularly attractive or appealing to your audience?
We think it's really important to study the psychology behind a good offer. What makes something an offer that your audience is going to want to snap your hand off for?
You see, your offer is a combination of what you're selling, what it does for your customers, the way it's packaged and delivered, the price, and the angle you use to offer it. All these things make your offer. So it needs to be captivating. It needs to stand out, it needs to be unique, and it needs to tell your customers how it's different from anything they might have tried in the past.
So spend some time and attention into figuring out how to create and frame an offer that people really want to buy from you.
3. Creating email...
