Sponsored by Ezoic.Should you publish all content now or drip-feed content?

  • Short answer: Publish it all NOW
  • Long answer: It depends

When to drip feed?

  • Drip feed when you have a readership; as in people who read your site regularly.
  • Why?
  • They like you but they don’t like you so much they want to read 50 articles all at once.
  • You’ll get more bang for your buck drip-feeding it out.

Otherwise… release ALL the hounds

  • Other than having a regular readership, there’s no sane reason to drip feed.
  • Unpublished content earns NOTHING.
  • Would you drip feed invoices to people who owe you money?
  • Of course you wouldn’t.

But, but what about Google and fresh content?

  • Doesn’t Google prefer fresh content?
  • The whole fresh content thing is overblown IMO. It makes no sense.
  • Google wants to rank GOOD content.
  • Fresh does not mean good.

Hypothetical Time

  • You are launching a new site.  You have 200 articles planned out.
  • You can either drip feed or sledgehammer the Web with all 200.
  • What do you do?
  • I would publish all 200 as fast as humanly possible.
  • But but what about fresh content?

After the 200

  • If you drip feed the 200, what then?
  • If nothing, no more fresh content.
  • Might as well publish the 200 all at once.
  • You either plan on publishing content indefinitely or you don’t.
  • Fresh content argument makes no sense.

One and done

  • Another benefit of publishing everything as fast as possible is you can interlink everything all at once.
  • One and done!

Unpublished content earns NOTHING

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