The REAL Reason Your TikTok Shop Isn’t Converting (And How to Fix It)

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TikTok Shop isn’t just a sales channel — it’s the engine behind your entire content and performance strategy.

In this breakdown, Jordan West pulls back the curtain on how 7-figure eCommerce brands are turning creator content into a full-funnel growth machine. From seeding strategies to landing page hacks, he explains how brands are winning across TikTok Shop, Amazon, DTC, YouTube, and Meta — all with one unified system.

What you’ll learn in this video:

• How to find your top-performing creators using the 80/20 seeding rule — without wasting time or inventory.
• How to build a scalable creator community that consistently drives $250K+ in GMV each month.
• When and how to use VSAs (Video Sales Agents) and co-branded landing pages to maximize conversions and track ROI.
• How to unify your marketing funnel so your TikTok Shop strategy also fuels Meta ads, YouTube content, and Amazon listings — leading to a 4x ROAS across channels.

This is the unfiltered, actionable playbook that top brands are using to dominate TikTok Shop in 2025 and beyond.

Timestamps:

• 00:05 – Why TikTok Shop creator content powers the whole funnel
• 02:30 – The new rules of creator-led growth
• 04:00 – Seeding strategy: how to find your unicorn creators
• 07:10 – When to use VSAs vs GMV Max
• 14:10 – Creator community building with Reacher + Retainers
• 21:00 – Why unification is your next growth edge
• 25:00 – How to repurpose TikTok content across Amazon & D2C
• 30:00 – The TikTok Shop landing page hack

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