Ben Shapiro has become one of the leading voices in marketing strategy through his top rated podcast, MarTech. He has been closely involved with marketing strategy throughout his entire career and has incredible insights on how to think about marketing for each stage of business growth. After leaving eBay to found and work with a number of early stage startups, Ben has become a go to consultant for brands in the growth stage, looking to acquire customers at scale. He describes the importance of brand voice and how developing organic growth channels is critical to reaching maturity as a business.
KEY TAKEAWAYS FROM THIS EPISODE
- Organic customer acquisition is critical to reaching maturity in your business.
- Be aware of your stage of growth and evolve how you invest in marketing accordingly.
- Analytics are key, even beginners can gain useful insights.
- The customer life cycle is critical for directing your marketing strategy.
- Understand exactly which part of your marketing strategy is resonating most with your customers.
TODAY’S GUEST
Benjamin Shapiro is the host of MarTech podcast, he is also a Brand Development & Growth Marketing Strategy Consultant. He has marketing channel experiences in digital advertising, organic growth, traditional media, out-of-home-advertising, content marketing, and social networking.
Listen to the MarTech podcast.
Connect with Ben on LinkedIn.
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