If your target audience consists of savvy executives, you need to start taking an active role in both your brand and personal social media strategy. The truth is, CEOs and CFOs (and all of the other C-Suite peeps) are spending time on social media. We get distracted by titles, income, and different creepy categories that we can use to target these humans, but we need to remember that they’re just that. Humans! Beth Trejo and Kelsey Martin give opinions on where C-Suite members are spending their time on social media. How they would target CEOs and CFOs using ads. And how many CEOs and CFOs they found on Facebook and LinkedIn In Iowa, Nebraska, and South Dakota.
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