Brand identity/branding has long since been a cornerstone of any company or collective. If your potential customer can't distinguish you from a competitor or make you out at all, then sustainability is going to be difficult. This not only speaks to your logo or commercials but also of your internal branding as well as your products and services. To get a picture of what it takes to stand out as a brand or company I was joined by John and Elizabeth Murinye who are the founders of Zarura, a local brand strategy firm.
They have worked with companies like Econet Wireless Zimbabwe, Irish fintech firm Billout, Gomba Educare and many others. We explored the concepts of brand strategy, visual design and aesthetics as well as what makes a brand memorable.
You can check out some of Zarura's work with the link below: