In 2010, the United Nations decided that water is a human right. A year later, two Dutch business partners founded lifestyle brand Marie-Stella-Maris with a bold mission: Clean water for everyone, everywhere. Their built-in social bottom line contributes directly to a better world: A fixed amount for each purchase goes to clean drinking water projects.
Carel Neuberg, co-founder and CEO of the social enterprise, started this journey to prove that it is possible to use commercial success to make an impact in the world. In this conversation, Carel shares the founding story of Marie-Stella-Maris, explains the power of a strong D2C brand and why they invest in an in-house creative team.
